March 2010 Entrepreneur's Forum
SEO for New Websites
SEO Basics
- Terms: SEO, SEM, PPC; Keywords, Pagerank; On-page vs. Off-page; Black Hat vs. White Hat; Crawling, Indexing & Ranking
- Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
- On-Site Tactics: Sitemaps, Robots.txt files, Page title/H1/H2/meta/URL, Image alt tags, Manual submission to search engines
- Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
- Myths and Facts:
Duplicate content, link sharing networks, indexing Javascript, AJAX and
interactive content, speed as a ranking factor, keyword meta tags, the
"Google sandbox"
SEO for New Websites
- Why is SEO for new websites different than for established websites?
- Thinking more like a consumer, and less like a marketer
- Strategies when using off-the-shelf platforms (e.g. Wordpress, Drupal, etc)
- Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
- Top SEO must-do tips for new sites (see here, here, here, and here)
- Site launch - press releases, blog backlinks, social bookmarking
Advanced Topics in SEO
- Content Types: Video, audio, images, products, locations, social media
- Innovations in Search Engines: Realtime/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search
Moderator:
Panelists (alphabetic order):
- Christopher Hart Director, Eastern Region Operations Bruce Clay
- Dennis Yu, Founder and CEO of BlitzLocal
- TBC
- TBC
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